12 Jul, 2021
At a time when personal wellness and hygiene have become paramount for all, IKRISH Healthcare announced its launch of personal care / wellness products in India keeping Agra as first launch city.
“Affordability, Easy access, and Quality are the three main drivers the company Personal Care Products focusing upon as it gears for further launches in other towns of North India ,” said Mr. Vikash Arya, Head of Sales at Ikrish Healthcare
Its range of Soaps, Shampoos, Face wash and Sanitizing wipes are now available online under the Ikrish brand. Mission for our Personal Care Division is ‘Wellness for All’ by offering Indian products for Indian people at Indian prices,” added Mr. Arya. After seeing a vast public acceptance and preference for its wellness products in Agra, Ikrish is now eyeing further expansion in other cities of Uttar Pradesh. Company Slogan “ Khud Se Hai Jo Tumko Pyar, To Ikrish Lao Mere Yaar” is becoming talk of the town and gaining further momentum by words of mouth publicity thru its consumers base.
“The tremendous reception our PCD products have garnered in Agra would likely see us making them available at general stores, local kirana shops and pharmacies moving forward, and in other cities as well” concluded Mr. Arya.
Ikrish is one amongst the new and fast growing companies into supplying and exporting Pharmaceuticals Raw Materials, Formulations and Surgical Products, mainly to CIS countries. Subsequently, it branched out into FMCG, with a focus on Personal Care Division (PCD).
